Under Promise, Over Deliver — How Small Promises Build Big Trust
Same 11:45 delivery, two very different stories — one breaks trust, the other builds it.
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Addition by Subtraction in Sales: How Saying No Helped Us Grow
We didn’t grow our catering sales by doing more—we grew by doing less. Here’s how saying no to small custom orders helped us focus, streamline, and finally hit our revenue goals in 2025.
You're in Charge of Catering Now? Don't Worry — We've Got You.
A simple guide to help first-time corporate catering planners think through their event — and why a little structure goes a long way when you’re ordering for a crowd.
The Truth About Discounts: How They Can Hurt Your Business More Than Help
A behind-the-scenes look at how I think about discounting — and why having clear rules helps me sell with confidence and protect the value of what we offer.
Lessons from an Online Lemonade Stand: What My Kids and I Learned Selling Collectible Cards on eBay
How running an eBay card business with my kids taught us about pricing, margins, discipline — and why selling is one of the best classrooms there is.
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