Under Promise, Over Deliver — How Small Promises Build Big Trust
Same 11:45 delivery, two very different stories — one breaks trust, the other builds it.
# Apple Spice Behind the Scenes
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Apple Spice Behind the Scenes
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From Prison to Peace: What It Feels Like When a Business Finally Turns the Corner
I used to dread walking through the doors of the business I built. Now, I get to write bonus checks with pride—and sleep at night. Here’s how we turned a barely-surviving mess into something solid, sustainable, and worth showing up for.
Addition by Subtraction in Sales: How Saying No Helped Us Grow
We didn’t grow our catering sales by doing more—we grew by doing less. Here’s how saying no to small custom orders helped us focus, streamline, and finally hit our revenue goals in 2025.
You're in Charge of Catering Now? Don't Worry — We've Got You.
A simple guide to help first-time corporate catering planners think through their event — and why a little structure goes a long way when you’re ordering for a crowd.
How I Rebuilt My Small Business with Just Two Meetings a Week
How I rebuilt my business by simplifying everything — and why two focused meetings a week now drive the entire operation.
The Truth About Discounts: How They Can Hurt Your Business More Than Help
A behind-the-scenes look at how I think about discounting — and why having clear rules helps me sell with confidence and protect the value of what we offer.
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